How I work
Usually, I start with the actual operating problem.
Not the technology first. The interesting part is usually somewhere between the workflow, the economics and the constraints.
01 / Workflow
See the real workflow.
Understand what actually happens, where friction lives, and what people are working around by habit.
02 / Economics
Find the economic lever.
Look for the part that changes speed, cost, quality or decision confidence.
03 / Build
Build for reality.
Design around constraints so the system still works after the demo is over.
ObserveWhat actually happens?
→
PrioritiseWhat changes the outcome?
→
ShipWhat survives constraints?
The pattern
This has held across cloud infrastructure, PropTech, FMCG and AI software. The tools change; the operating logic usually doesn’t.